6N07

Presented in collaboration with our Asia studio, this piece from the ‘Non-Daily’ collection features a stamp-style graphic on the front with the full phrase ‘非日常’ (‘Non-Daily’). As the character ‘常’ (‘normal’) moves beyond its associations with routine to form the complete phrase, our usually deadpan robot trades its blank stare for a look of excitement and anticipation.

Unlike earlier pieces in the collection, the branding shifts to the back, swapping our Japanese brand name for a clean, sharp English logo. The contrast between front and back captures the joy of breaking free from the daily grind and embracing the unknown – a design that rewards a closer look.